How Do I Manage Complaints About My Business Venture to Maintain an A+ BBB Rating?

This article is part of an on-going series of blog posts under the Guide to Providing Excellent Customer Experience to E-commerce Customers, to help you with your business, brought to you by My Business Venture.

Most business owners, and even consumers, consider the Better Business Bureau as the largest and most respected independent business review organization in the US. Getting an A+ rating from them is often enough assurance for customers that a particular business is reliable and trustworthy.

How Businesses Get an A+ Rating

The BBB itself outlined several factors that they consider when giving a rating to a particular business. Other than the type of business and the length of time it has been operating, the BBB also considers the business’ complaint history with the BBB and its transparency when it comes to their practices.

CEO Thomas Stridiron Names the Top 10 Reasons E-Commerce Ventures Fail

These days, practically anyone can start an e-commerce website with a little business savvy and a few online tools. Keeping the business afloat and profitable, however, is a whole other matter. According to Forbes, e-commerce companies have a 90-percent failure rate. Before you get yours up and running, it can help to see why so many online startups fail to soar after getting off the ground. Here are the top 10 reasons why e-commerce businesses fail:

1. Lack of Market Need for the Product

Beats by Dr. Dre costs less than $10 to make, yet sell for about $200 to $700. The substantial markup is not what’s surprising though—the biggest surprise is how the product has managed to lord over the headphones market. According to INC.com, Beats controls around 70 percent of the headphones market.

The Top 10 E-commerce Complaints

Any business, especially businesses that take part in e-commerce, should create an environment that fosters great customer service. Unfortunately, there are times when miscommunication or misplaced expectations can result in dissatisfied customers and lead to your business receiving complaints.

Online reviews and complaints are a common thing nowadays thanks to the emergence of review sites such as Yelp. Unfortunately, online reviews and complaints do not fade away even after issues have been resolved. At some point, your e-commerce business may experience something similar. Even if complaints may seem unfair, it is our responsibility as business owners to provide exceptional customer service and take any complaints seriously.

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