’Tis The Season To Make More Sales: How Can You Gain Higher Conversion Rates This Holiday Season?

The holidays are upon us once again, and everyone will be flocking to shopping malls and find meaningful gifts for their loved ones. Yet this will also mean overcrowded car parks, jam-packed aisles, and endless checkout lines, not to mention braving through heavy traffic and carrying bulky boxes and bags through multiple stores. That’s why, for most people, the happiest time of the year is also the most stressful time for shopping.

This is where your ecommerce shop steps in. Online shopping offers a great alternative for shoppers who can’t stand the long lines and huge crowds in shopping malls. They just simply need to browse through your site at the comfort of their own home and receive their purchases at a particular date.

It’s a win-win situation for both consumers and business owners: your customers can do their Christmas shopping without the usual stress and hassle. In turn, the holidays give you the perfect opportunity to generate more sales.

What Is the Value of Live Customer Support to My Business Venture?

This article is part of an on-going series of blog posts under the Guide to Providing Excellent Customer Experience to E-commerce Customers, to help you with your business, brought to you by My Business Venture.

Over time, every e-commerce business is bound to receive a complaint from a dissatisfied customer. As such, it is important for e-commerce business owners to have a great customer support program in place. In particular, you’ll want to have a live customer service representative manning the customer complaint hotline.

Many of the most common customer complaints e-commerce businesses receive are related to customer service. One such complaint has to do with how automated customer support services make customers feel as if they’re stuck in a phone maze or jumping through a lot of hoops. To avoid this, why not have a live representative take their calls immediately?