This article is part of an on-going series of blog posts under the
Guide to Providing Excellent Customer Experience to E-commerce
Customers, to help you with your business, brought to you by My Business
Venture.
My Business Venture Complaints Guide Talks Free Shipping Feasibility
Free shipping has become the norm for online businesses these days. If you don’t offer it, you better be sure your products aren’t offered anywhere else with free shipping, because if they are, you risk losing your customers and getting swallowed by the competition whole. On the other hand, offering free shipping can bring in more customers, true, but it can also decimate your profit margins if you don’t manage it effectively.
When it comes to free shipping, a one-size-fits-all approach simply doesn’t exist. What works for one seller may not work for another. In some cases, it may even be completely unreasonable. My Business Venture (MBV) discusses a few key points that you should know if you are considering free shipping for your online business.
How to tell if offering free shipping works for you
There are three crucial areas that you need to look at before you make the free shipping plunge. First, you need to know your shipping costs. Shippers often charge by weight and category, so you must identify if your product will be expensive to ship. You must then decide if you can absorb the shipping cost to the retail price or not. Remember that you can—and should—negotiate for the lowest price possible with your products.