Not on mobile yet? Don’t see its importance? Let me show you why you should consider taking your business to the mobile realm, and why by not doing so, your competitors may end up way ahead of you.
The need to go mobile
The business landscape is an ever-changing environment. In order to thrive, businesses must learn to adapt with the changing times. With technologies developing exponentially over the past few years, mobile has become the primary tool for success for many businesses. True, mobile apps used to be restricted to big name companies such as MTV, Golden State Warriors, and BMW, but the keyword here is ‘used to be.’ Today, even small to medium businesses can take advantage of the mobile trend.
Work apps, workout apps, learning tools, financing, and social media—if you can transform it into digital platform, you’ll find an app for it somewhere. Businesses across all industries are harnessing mobile tech, using it to craft new and innovative ways to engage with customers, generating and nurturing leads, cut overhead costs and more. Convinced yet? Then consider these reasons why you should introduce your businesses to the mobile realm as soon as possible.
1: You’ll be available to your customers at all times
Statistics show that American mobile users spend an average of 3 hours and 5 minutes a day on their devices. So much is being done via smartphones today that clearly, mobile apps have become an integral part of a lot of people’s waking life. Therefore, it only makes sense to create an app for your business that allows you to engage with your customers any time of the day. This can mean better visibility for your brand, which can ultimately spell better revenue.
2: You’ll up a direct marketing channel
From general info to reservations and product information, a business mobile app can serve multiple marketing functions. You can even use it to inform your customers about any upcoming promos and discounts that you have planned. This gets you closer to a direct interaction and establishing a relationship wherein customers will readily accept product and service notifications from you. You’ll be able to reach out to your customers again and again to advertise new products, services, or promos, potentially allowing you to increase repeat business exponentially.
3: You’ll collect better customer information
Using customer information to tweak and improve a marketing strategy is a technique that’s as old as marketing itself. Mobile apps allow you to collect comprehensive analysis models better than ever before, allowing you to truly personalize your marketing message. You’ll also have the ability to share customer information between business and field teams easily, and with every employee having the same updated customer information, you can deliver a consistent personalized customer experience regardless of who they come in contact with in your organization.
4: You can create a self-service experience for your customers
A mobile app for your business lets you create a self-service resource that your customers can use to find the information they want by themselves. Self-service resources can include a Frequently Asked Questions page, discussion forums, training videos, and knowledge base articles, among other things. With these resources, your customers can have the correct responses to simple questions without the waiting time commonly associated with contacting a company representative. Ensure that your self-service resources are comprehensive and easy to understand, because otherwise, this tactic could backfire and lead to unsatisfied customers.
5: You can build your brand
Think of your mobile app as a billboard sign, but with immensely better reach and flexibility. You can fashion it the way you want—make it stylish, functional, informative, and even daring. Building an effective mobile app is a crucial way to build brand loyalty and engage with your customers, but to do so, you need to keep a couple of things in mind:
- Be consistent with your message
- Add value to your customers
- Listen to what your customers have to say
- Apply what you have learned from your customers
As a valuable tool in enhancing the customer experience, your mobile app must be effectively optimized to attract the type and level of attention you want.
6: You’ll develop your people faster
Businesses change constantly. For this reason, developing your sales team is crucial. With mobile app tools, everyone in your company can stay on the same page and help you run a well-oiled business machine. Sophisticated mobile app tools can now be downloaded and stored on your staff’s mobile devices which not only allow them to learn at their own speed, but also allows you track their progress. You may also easily notify employees about office regulation and strategy updates, helping you keep everyone on track without calling for time-consuming meetings.
7: You’ll stand out from the competition
If you own a small-sized business, a mobile app can give you a leg up over the competition. Mobile apps at the small level are still not widely utilized, which means you could be the first in your locale to have a mobile app for your customers. By being the first in the game, you’ll have the distinction of being the original, which can have its rewards. Think Thomas Alva Edison, Walt Disney, and Steve Jobs.
8: You can’t afford not to
These days, going mobile is no longer optional for businesses. Mobile apps are not a fad, but a natural progression of business technology designed to make the buying experience more convenient for both the business and its customers. For many brands, mobile apps have already evolved into an invaluable sales and marketing tool, and a key strategy for building long-term customer relationships.
The bottom line
Yes, creating a mobile app for your business and adapting your solutions to the web does add to the cost of operating your business, but it can only benefit you in the long run—benefits that will far outweigh the initial investment you put in.
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