This article is part of an on-going series of blog posts under the
Guide to Providing Excellent Customer Experience to E-commerce
Customers, to help you with your business, brought to you by My Business
Venture.
How Can I Manage My Business Venture Complaints? Make It Easier For Them To Reach You!
Today’s buyers are increasingly aware of how far their voice can reach online, especially when it comes to businesses. From a short tweet to a lengthy blog post, these can reach thousands of people in a surprisingly short amount of time.
What does this mean for your business? It’s easier now for a disgruntled customer to post something negative about your products or services, and easier still for their negative review to dissuade other potential customers from going to you.
Right now, you might be wondering, “how can I manage my business venture complaints and negative reviews?” Owning up to your mistake is only the first part: now, you’ll need to make it easier for your disgruntled customers to reach you. This is possible by offering a multi-channel customer service.
Different Channels are At Your Disposal
Simply put, a multi-channel customer service allows you to manage all customer-related questions and concerns about your business. Most businesses encourage their customers to contact them through channels like email, social media, live chat, helpdesk, and phone support. Making use of most, if not all, of these channels enable ecommerce store owners to deliver a positive experience for their customers.
Start with E-Mail Support
Setting up an email contact for your business is the first step. There are different services available that allows you to set up a custom email address for your store. To ensure that you won’t be missing important emails, especially those from dissatisfied customers, you must separate your personal email from your business inbox.Don’t Forget Social Media
When it comes to addressing concerns on social media, Twitter has been the go-to platform among brands. In fact, a study from Simply Measured found that 99% of brands are on Twitter, 30% of which have an account solely dedicated for customer service.
You can make use of different social media management tools to effectively handle complaints aired on social media. The real trick with social media, though, is to be as active and responsive as you can.
How Do You Talk To Them?
Making use of these channels would be for naught if you don’t know how to speak to your customers the right way. Patrick Hull, in an article for Forbes, offers the simplest trick: talking to customers is like going on a first date, wherein you stay positive, make a good impression, and let them do the talking.
Addressing complaints is something that MBV can help you with. From a small business with a $100 investment, they have grown to help a thousand businesses realize their full potential through marketing.
No comments:
Post a Comment